silly Goose coffee co.

Brand Identity, Packaging, Animation, Merchandise Design

Silly Goose Coffee is a personal passion project that blends my love for coffee with a sense of playful creativity. The goal was to develop a brand that feels approachable, fun, and full of personality.

The visual identity features a soft, rounded typeface with custom modifications. Each letter is skewed or resized slightly to give it individual character and movement. A bold, energetic color palette was chosen to create strong shelf presence and visual appeal. At the heart of the brand is an illustrated goose that brings a lively, whimsical charm to the overall identity.

I expanded the system across various touchpoints, designing animations for digital use, developing a brand guide to ensure consistency across the brand, and creating mockups for individual merchandise.