RACE RAMPS
Race Ramps is a division of Race Ramps LLC, headquartered in Escanaba, in Michiganās scenic Upper Peninsula, with additional offices in Germantown, a town in southeastern Wisconsin. The company is dedicated to delivering exceptional automotive products, backed by high-quality customer service. All Race Ramps products are proudly manufactured in the USA using American-sourced materials.
Designed at Motis Brands (2022-2024)
Role: Web, Email, Print, Digital Designer
web Giveaway
I designed and executed the creative assets for Race Ramps' 2023 Flatstoppers Giveaway Campaign, which focused on growing the email subscriber base and expanding brand reach. My responsibilities included designing and deploying visuals across the companyās website and social media platforms. Additionally, I developed the website entry form to enable efficient and streamlined data collection throughout the campaign.
The visual direction blended street art and neon-inspired elements, with gritty textures that referenced the raw, grunge aesthetic of car culture. This dynamic design approach created a bold, energetic atmosphere intended to capture attention and boost audience engagement.
Web Popups
These pop-ups were designed to inform users of giveaways, sales, and discounts, enhancing the overall user experience. The creative elements within these pop-ups directly contributed to increased conversion rates and user engagement.
Email Design
I designed and developed all email communications for Race Ramps, leveraging data-driven creative strategies to enhance brand awareness and drive sales growth.
Catalog
This catalog was designed for both digital distribution and print, serving as a key marketing asset for Race Ramps' annual trade show.
trade show floor
I designed the visuals and layout for the annual Race Ramps trade show booth, with a focus on creating an engaging and accessible experience. Strategic design elements were incorporated to attract attention, encourage interaction, and guide attendees toward brand ambassadors to facilitate meaningful conversations.
SOCIAL MEDIA
Social media posts were developed to engage with our audience, promote customer interaction, and provide timely updates on sales and giveaways.
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