pIER OF D’NORT
Pier of d’Nort is a retailer of boat docks and piers serving clients all over the US and Canada from their location in Saint Germain. The company is a part of the Motis Brands family; a company proud to offer high-quality recreation and transportation products in addition to piers and docks.
Designed at Motis Brands (2022-2024)
Role: Brand, Web, Digital, Print Design + Illustrator
LOGO DESIGN
I led the redesign of Pier of D'Nort’s logo with the objective of modernizing the brand identity while preserving key elements from the original mark to maintain brand recognition. The updated design features a refreshed, contemporary typeface and refined iconography, incorporating water-inspired elements to better reflect the nature of the brand and its connection to marine environments.
I led a complete overhaul of Pier of D’Nort’s website with a focus on improving clarity, accessibility, and user experience. This included streamlining the customer journey, enhancing visual engagement, and introducing a fully integrated e-commerce platform. I replaced the previous call-in ordering system with an online shop that allowed customers to browse pier types, add products to their cart, and complete purchases—significantly reducing the time and friction involved in the buying process. I collaborated with CAD designers to develop detailed product visuals for the shop and successfully launched the platform on Shopify. Additionally, I introduced a blog and embedded video content to help customers better understand the brand and witness the one-person installation process in real time.
WEB DESIGN
CUSTOM ILLUSTRATION
I created a custom illustration of Pier of D’Nort’s mascot, Pierre, to be used across marketing collateral. The illustration was designed to align with the brand’s identity and add a personable, recognizable character to support promotional efforts and customer engagement.
SOCIAL
Social media content was designed to foster audience engagement, encourage customer interaction, and share timely updates on promotions, sales, and giveaways.
Designed for both print and digital use, these print items served as a key promotional pieces for Pier of D’Nort at their annual trade show, showcasing products, informing on sales, and supporting brand visibility.
Trade Show
(Previous Branding)
I designed Pier of D’Nort’s trade show floor with a focus on showcasing the functionality and ease of use of their piers. The layout was strategically planned to allow a brand ambassador to demonstrate the installation process live, highlighting the product’s simplicity and efficiency. This interactive setup effectively engaged attendees and encouraged on-site purchases.
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