forever companies
Forever Companies consists of three direct-to-consumer brands: Diamond Nexus, Forever Artisans, and 12FIFTEEN Diamonds. Each company sells a different product or provides a different kind of service to customers, but they are all tied together by the core principles, commitment to the customer experience and our vow to only offer manmade stones.
Designed at Forever Companies (2020-2022)
Role: Web, Email, Digital, Print Designer
HOLIDAY CAMPAIGN
Together Is A Gift was a web campaign designed to offer customers the opportunity to shop 1215 Diamond’s collection of gifts by different price tiers. The idea was to emulate both the physical and emotional aspects of gifting – an exchange, a connection. Since the holidays have looked differently for families due to the pandemic, being together has truly been a gift. The solution was to produce photo and video assets for multiple digital marketing channels including e-commerce web pages, email, and social.
EMAIL DESIGN
i developed multiple 1215 email journeys, leveraging unique creative strategies and data-driven design decisions to optimize user engagement and drive sales growth.
I led the redesign of 1215’s Pinterest infographics and advertisements, implementing bold typography and restructuring content to improve clarity and engagement. Our goal was to encourage deeper interaction with our creative assets. To achieve this, we introduced carousel layouts and strategically placed calls-to-action that directed viewers to our website for additional information.
social media
INFOGRAPHICS
I developed infographics for the blog section of 1215’s website, creating visually engaging assets that enhanced the way customers interacted with our content. These designs offered a more dynamic and accessible way for users to learn about 1215’s product.
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